How to ask for a raise: timing, the case, and a word-for-word script

Asking for a raise is easier when you treat it as a business case, not a favour.

Timing

• 6-8 weeks before the appraisal cycle - budgets are set then, not during the review.
• After a visible win - a launch, a big client, a cost saving.
• When your role has grown beyond your title.
• Not in the middle of layoffs or a bad quarter for the team.

Build the case

1. Impact - three outcomes with numbers ("reduced checkout drop-off by 18%", "closed ₹1.2 crore in new business").
2. Scope - responsibilities you've taken on since your last revision.
3. Market - what similar roles pay (peers, job posts with ranges, offers you've seen).
4. The ask - a specific number or percentage, and the timing.

The script

"I'd like 20 minutes to talk about my compensation before the appraisal cycle.

Over the last year I've [impact 1], [impact 2] and taken on [scope]. Based on that and what similar roles pay, I'd like my fixed pay revised to ₹X from the next cycle.

What would you need to see to support that?"

Then stop talking. Let your manager respond.

If the answer is no

• Ask what would get to yes and by when - and write it down in a follow-up email.
• Ask for alternatives: title change, a specific project, training budget, a review in 6 months.
• If the gap to market is large and nothing moves, it may be time to look outside.

Get your script and practise the conversation.